Client Name: University of Kent
Industry Sector: Education & Careers
Website URL: http://www.kentiscool.com
- IAC Awards 2006 Winner
- Flash interactive viral game
- Membership & high scores table system
- Database driven ASP.NET CMS
- In-house Illustration and conceptualisation
Synopsis:KentIsCool.com is a viral Flash game developed for the University of Kent to attract students to consider enrolling for courses at Kent.
The slightly tongue in cheek title is geared towards creating a reaction and the overall reaction was great. A full-colour HTML email was released to the entire UCAS opt-in email database which received a great response, attracting a conversion rate of over 65%!
The theme of the campaign and the game was to challenge perceptions of Kent and to challenge players of the game. Did they have enough street cred to step up to the challenge? Well many did and many have played the game. More games are planned for the future so this is just the tip of the iceberg.