The importance of web design
Web agencies as marketing boosters
Once considered simple service providers specialising in website creation, web agencies have become real partners for companies, whatever their size. With the digital boom, companies have the opportunity to use the internet as a showcase to expose and expand their business worldwide. We are witnessing a digitalisation of marketing on the internet, commonly known as webmarketing. It is therefore a modern marketing strategy that requires the intervention of a web agency.
Why do you need a web agency?
You have a lot of other things to think about to make your business work and grow! And that’s why a web agency proves to be the best solution when it comes to website creation and tracking, because it has the expertise to take care of this important part of your business.
Being a company specialized in the design, development and management of websites, a web agency worthy of the name must have strong skills in both graphic (UI) and user experience (UX) designs.
Web agencies allow to deploy a whole series of modern webmarketing actions to ensure the profitability of a project, a company. They use tools to boost your traffic, leads and conversion rate:
- Retargeting: A study says that Internet users make a purchase on a website on average at the 7th navigation. It would be ingenious, to make your prospects come back.
- Native advertising: By promoting your website in the news feeds of their favorite networks, Internet users will have a better chance of landing on your website. And if the visuals you place match their interest and what they will see on your site, their conversion is assured.
- Social media strategies: Community management is a way to ensure that Internet users discover your website via social networks and not only via search engines. Discover the main impacts of social networks on the referencing of your website.
SEO, SEA, SMO and SEM
SEO, SEA, SMO, SEM. You must have seen these different acronyms lots of times on the internet. If you are a newbie, their meanings are probably unknown to you. If you are a regular web user, you certainly know a bit more…
SMO: Social Media Optimization
The SMO corresponds to all the techniques and actions designed to develop the visibility and image of a website or brand on social networks. It should be noted that the SMO includes elements specific to SEO, viral marketing, content creation and e-reputation management.
SEO: Search Engine Optimization
SEO is used to make a website or a web page appear in the first natural search results of search engines such as Google. The goal is to position them on the keywords corresponding to the queries typed by Internet users. SEO includes many criteria…
SEA : Search Engine Advertising
SEA corresponds to the so-called paid listing. That is to say that inorder to appear on Google’s reserved spaces at the top of the page or on the side, you will have to pay. In order to manage SEA campaigns, you will need to open a Google Adwords.
SEM: Search Engine Marketing
SEM refers to all marketing actions to improve search engine visibility whether it’s natural or paid optimization. Thus we can summarize: SEM = SEA + SEO. Very often, the word SEM is also used to refer to sponsored link campaigns (SEA) which is not accurate.