The importance of web design

Web agencies as marketing boosters

Once considered simple service providers specialising in website creation, web agencies have become real partners for companies, whatever their size. With the digital boom, companies have the opportunity to use the internet as a showcase to expose and expand their business worldwide. We are witnessing a digitalisation of marketing on the internet, commonly known as webmarketing. It is therefore a modern marketing strategy that requires the intervention of a web agency.

Why do you need a web agency?

You have a lot of other things to think about to make your business work and grow! And that’s why a web agency proves to be the best solution when it comes to website creation and tracking, because it has the expertise to take care of this important part of your business.

Website creation

Website creation

Setting up a Web Host

GRAPHIC DESIGN

Graphic design

MANAGING YOUR DATABASE

Managing your database

SEO and SEM

Website design

Being a company specialized in the design, development and management of websites, a web agency worthy of the name must have strong skills in both graphic (UI) and user experience (UX) designs.

Webmarketing

Web agencies allow to deploy a whole series of modern webmarketing actions to ensure the profitability of a project, a company. They use tools to boost your traffic, leads and conversion rate:

  • Retargeting: A study says that Internet users make a purchase on a website on average at the 7th navigation. It would be ingenious, to make your prospects come back.
  • Native advertising: By promoting your website in the news feeds of their favorite networks, Internet users will have a better chance of landing on your website. And if the visuals you place match their interest and what they will see on your site, their conversion is assured.
  • Social media strategies: Community management is a way to ensure that Internet users discover your website via social networks and not only via search engines. Discover the main impacts of social networks on the referencing of your website.

SEO agencies

SEO skills

The SEO of a website requires multiple skills, with very often several different job profiles (SEO consultant, web editor, developer, web-designer, ...), an SEO agency has all these skills.

Emails

By setting up an email collection system through a registration form on your page, you will be able to prepare emailing campaigns intended for your subscribers to inform them of offers or new products.

Professional tracking

In the SEO activity, the evolution of search engines is continuous. It is therefore essential to stay on standby so as not to miss SEO opportunities such as zero position or Google AMP format.

Messaging systems

Even if email is still the preferred tool for most people, there are many other ways to allow a web user to get in touch with you: direct messaging, chatbots, WhatsApp, Messenger, etc.

SEO tools

SEO requires a good command of many tools, some are free (Google Analytics, Google Search Console, PageSpeed Insights, Alize, ...) and many others are chargeable (Yooda SEEURANK, Yooda INSIGHT, Majestic SEO, GTmetrix, Semrush, ...).

The dashboard of your website

A web agency will allow you to keep an eye on parameters such as: number of visits, origin of your Internet users, bounce rate, channels used, pages consulted, duration of visits, etc.

SEO, SEA, SMO and SEM

SEO, SEA, SMO, SEM. You must have seen these different acronyms lots of times on the internet. If you are a newbie, their meanings are probably unknown to you. If you are a regular web user, you certainly know a bit more…

SMO: SOCIAL MEDIA OPTIMIZATION

SMO: Social Media Optimization

The SMO corresponds to all the techniques and actions designed to develop the visibility and image of a website or brand on social networks. It should be noted that the SMO includes elements specific to SEO, viral marketing, content creation and e-reputation management.

SEO

SEO: Search Engine Optimization

SEO is used to make a website or a web page appear in the first natural search results of search engines such as Google. The goal is to position them on the keywords corresponding to the queries typed by Internet users. SEO includes many criteria…

SEARCH ENGINE ADVERTISING

SEA : Search Engine Advertising

SEA corresponds to the so-called paid listing. That is to say that inorder to appear on Google’s reserved spaces at the top of the page or on the side, you will have to pay. In order to manage SEA campaigns, you will need to open a Google Adwords.

SEM

SEM: Search Engine Marketing

SEM refers to all marketing actions to improve search engine visibility whether it’s natural or paid optimization. Thus we can summarize: SEM = SEA + SEO. Very often, the word SEM is also used to refer to sponsored link campaigns (SEA) which is not accurate.